Introduction

A business is successful when you are not working in the business; instead, you are working on the business. Nothing is more important than the time when it comes to running a business. This means you are not involved in mundane, day-to-day business tasks. You work on high-level, intellectual tasks like designing marketing strategies and creating new products.

It doesn’t mean you need a large team. Fortunately, the internet provides numerous tools and technologies to automate most tasks. This doesn’t just fetch you more free time but also helps serve your clients better.

That’s why you need to automate as much of your business as possible. But before that, you need to understand the various elements and how they depend on each other to run a successful online business.

On the internet, your target audience doesn’t exist in a vacuum. They congregate on various islands – Facebook, Twitter, Instagram, YouTube, etc.

And those islands are becoming more like continents, thanks to the advent of mobile devices and social media platforms. The average person spends about two to three hours on Facebook every day. That’s almost 10 hours a week! The most popular apps for both iOS and Android are social networks. Facebook has over one billion monthly active users. Twitter is the same way. If you don’t have a presence on these islands, you can bet your business you will lose customers.

This is a fundamental concept to understand. It’s the first step in creating a digital strategy. You must understand where your audience is going to be. This means you need to look at how they consume media, where they go online, and their interests. You can’t expect to reach your audience if you don’t know who they are.

Facebook, Twitter, Instagram, YouTube, Reddit have different cultures. People engage differently with these platforms. You need to learn their ways to become a first-class citizen, not a foreigner!

Before thinking about social media marketing, you need to understand what makes each social media channel unique. You can tailor your content and approach in the right way for each channel when you know that.

First, you must understand the platform and its culture. Different social media platforms have very different cultures. If you don’t know how to interact with your audience on any of these platforms, you’ll find it hard to connect with them.

People communicate differently on different social media platforms. When people post status updates, they talk to their friends and family. We’re sharing what we think about and want to convey with the world on Twitter. On Instagram, we’re taking pictures and sharing our stories. And on YouTube, it’s all about how we share ourselves with the world. When marketing your products and services to these audiences, you need to understand their different cultures and work with them effectively.

You must create your own islands on the internet made of landing pages, websites, blogs to send traffic.

Facebook, Twitter, Instagram, YouTube, etc., are other people’s islands. You don’t have control over them. They may change their policies in a way that’s harmful to your strategy. That’sThat’s why you need to create your own islands. While engaging with your target audience on various social platforms, you should be picking the right prospects and send them to your islands. Once they are on your island, they are your property!

To sell online, you must send traffic to your islands. Your islands are your landing pages, websites, blogs, and funnels. They all have one thing in common: The more you have, the more traffic you send to them.

Blog

Blogs are a great way to share and demonstrate your knowledge. They can help you establish yourself as a thought leader. And blogs can help you build relationships with people who care about your industry.

One of the key benefits of a blog is that it allows you to write content that can be used for many purposes. You can use the blog to share helpful content with your target audience and for SEO purposes. Or you can use the blog to share content that allows you to build an email list for later.

Blogging is an excellent way to establish credibility and authority online. By putting out helpful content regularly, your audience will associate you with expertise, knowledge, and a genuine interest in your subject. You can also build a community of readers who will support you in the future.

Landing Pages

A landing page is a single web page designed to attract attention, encourage a specific action (like a click or email signup), and direct traffic to a site or another web page.

A page is an excellent tool for any entrepreneur who wants to increase traffic and conversions, and it’s a relatively simple one to set up. If you have a good product, it will convert some of those site visitors into paying customers. Landing pages are perfect for this because you can provide visitors with specific instructions on how to purchase your product or service, and they will not have to leave your website to do so.

A landing page is a webpage people see when directed to your website via paid advertising, organic search engine optimization (SEO), email marketing, or social media marketing. Landing pages are a great way to get visitors’ attention to your website and convert them into leads.

For a landing page to be successful, it must be highly relevant, well-written, and attractive to the visitor. Also, a landing page should be a step in the customer’s buying journey. You have a winning page if you can get a conversion out of the landing page.

You can have (I recommend it) multiple landing pages for the same product/service. Different people have different criteria for buying a product; you can have a separate landing page highlighting each benefit. Or you can have a separate landing page showing a unique application of your product/service. Basically, you can have multiple landing pages, each having a different persuasion angle. All the landing pages take the prospect to the same checkout page!

Website

A website is a virtual representation of your business. A website is a central point where a business’s customer can access information, interact with the company, and purchase its products.

The web provides us with an easy way to get information and find answers to our questions. A website is an excellent way to tell your business story, provide information, and provide customers with access to the products and services you offer.

It would be best to give your audience something they can’t get anywhere else. You need to provide value. The more valuable you are, the more people will be willing to visit your site. The better you provide value, the more visitors you’ll get.

Conclusion

You need to create your own islands on the internet because it makes it very simple for people to find you. If you want to become an expert in a particular field, you must build your personal brand. You cannot rely on others to do this for you. You are the only one responsible for creating your brand and ensuring credibility.

You must create your own islands on the internet made of landing pages, websites, blogs to send traffic. It would be best if you had multiple landing pages that you could use to attract a different audience to your website or blog.

Once the traffic comes to your blog or website, you should add them to your email list. We will learn about email automation, marketing, and other elements in the next part. The second part of this post is available at: https://prashantchaudhari.com/2022/01/how-to-use-internet-technologies-for-your-success-part-2/